Retailers

Retailers as a group hunt in packs but when the going gets though it is each man for themselves, or perhaps lady in a nice pair of Jimmy Choos. Case in point, they all want business, they want customers, they want publicity. However when a day say like Sunday proves to be less profitable than hoped maybe they might opt out, just until things turn better. However everyone has to take the good with the bad and you can not opt in or out as suits. All in or all out, the customer comes calling once and does not like to be disappointed. Retailing unlike other avenues does not favour second chances, generally you get one shot. Those that do not want to play with the big fish need to answer some questions before they get onto the playing field, sorry a lot of mixed metaphor's there.