Footfall & Marketing are so intractably linked that the two should always be referred to whenever you are producing a report. Footfall is the lifeblood of retail and Marketing drives footfall. Nothing in terms of marketing is too small, everything has some effect. It is important that you have some system of recording footfall, even if it is a basic beam system. With new technology available, the camera system which can distinguish between groups of people and count them separately is a relatively cheap piece of equipment. It should be on the agenda of every centre manager, large shop manager etc.
When referring to footfall during an event it is also important to give alternative information, such as past counts, weather for the event and past events, other events on at the same time and any other pertinent information. This will help contextualise your information. Don't be afraid of Marketing, encourage individual retailers to carry out there own, instigate marketing opportunity's in the area and with the local community. Involve your retail outlet.
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