Customer Service

When we look at the statement "customer service" and it's use over the last ten years, it doesn't look good, in fact it stinks. Companies who have used "customer service" to their benefit are better placed today to survive, while companies who viewed acceptable customer service as a spotty sixteen year old part-timer are wondering where all the customers are.

Retailing jobs have been devalued over the years into a temporary position on the way to another "better" position. However through out all the recessions, retailing is the one industry that emerges stronger and better able to adapt. The company that offers a true and effective level of customer service as a standard throughout its history will be better able to retain customers and compete with their competitors.

Hard to achieve, yes! harder for large organisations where the ideal is watered down by the time it reaches the front line. A quality manager who views his store as his "business" will actively promote customer service as it reflects on him how the store is perceived. However a "quality" manager will also cost, are you prepared to pay for this and then pro actively manage it so as the promised returns are achieved?

A very thin line between Operations manager, Area manager and Store manager must be achieved so as the Store manager perceives that he is part of the business and his opinions counts, you need a thick skinned area manager to achieve this and an Operations manager that is questioned on performance daily by the CEO. Remember the front line pay the back line.